1. Introduction Welcome to Anti-Ageing Aesthetics (referred to as "we", "our", or "us"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website [antiageing-aesthetics.co.uk] and associated services, including bookings, newsletter subscriptions, membership registrations, and mobile communications. We are committed to safeguarding your privacy and ensuring that your data is handled in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect We collect personal information that you provide when you interact with our services, including:

● Contact Information: Name, email address, phone number, postal address.

● Mobile Information: Phone numbers provided for SMS updates, reminders, or promotional consent.

● Health & Treatment Details: Relevant medical or skincare history shared during consultations or treatment scheduling, so that we can offer safe and personalised care.

● Payment Information: Billing details when deposits or payments are made (e.g., refundable £50 consultation deposit). We may use third-party payment processors whose own privacy policies apply.

● Usage Data: Website interaction details (pages visited, session duration, IP address, browser type).

● Communications Data: Records of correspondence between you and our staff (via email, phone, SMS, or messaging platforms)

3. How We Use Your Information

We use your personal data to:

● Deliver the services you request (consultations, treatments, memberships).

● Manage appointments, payments, reminders, and related communications.

● Send newsletters, service updates, or promotional offers, only if you have opted in.

● Improve our website and tailor our services to your needs.

● Respond to your inquiries and provide customer support.

● Comply with legal, medical, and regulatory obligations.

4. Legal Basis for Processing Our processing is based on:

● Contractual necessity: To fulfil bookings, memberships, and treatments.

● Consent: For marketing communications (e.g., newsletters, promotional SMS). Consent may be withdrawn at any time.

● Legitimate interests: To enhance your experience, ensure security, and analyse service use.

● Legal compliance: To meet our medical, tax, and regulatory responsibilities.

5. Data Sharing & Disclosure

We may share your information only in the following limited circumstances:

● Service Providers: Trusted subcontractors and third parties (e.g., payment gateways, booking systems, IT providers, customer service support) that perform essential business functions on our behalf.

● Regulatory Authorities: Where disclosure is required by law, regulation, or court order.

● Business Transfers: In the event of a merger, acquisition, or reorganisation, data may be transferred under safeguards. Important Notice on Mobile Information

● We will never share, sell, rent, or disclose your mobile number, SMS consent, or text messaging opt-in data with third parties or affiliates for marketing or promotional purposes.

● Mobile information may only be shared with subcontractors where necessary to provide support services (e.g., appointment reminders or technical infrastructure).

● All other categories of data use explicitly exclude text messaging originator opt-in data and consent, which will not be disclosed to any third party

6. Data Security & Retention We apply appropriate technical and organisational measures to keep your personal data safe from unauthorised access, disclosure, or loss. Retention Periods:

● Medical and treatment records: retained as legally and medically required.

● Booking/payment records: retained as required for accounting or legal compliance.

● Newsletter and SMS preferences: retained until you unsubscribe or withdraw consent.

● Website analytics: retained in anonymised form for long-term trend analysis.

7. Cookies & Analytics Our website uses cookies and similar tools for:

● Functionality: To enable bookings and remember preferences.

● Performance: To analyse usage and improve services.

● Marketing: To personalise offers and adverts, where applicable. You can disable or manage cookies in your browser settings, but some features may not work properly.

8. Your Rights You have rights under data protection law to:

● Access the personal data we hold about you.

● Rectify inaccurate or incomplete information.

● Request erasure or restriction of your data.

● Object to certain processing, including direct marketing.

● Port your data to another provider, where technically feasible.

● Withdraw consent at any time, without affecting prior lawful processing. T

o exercise these rights, please contact us using the details below. We will respond within legally required timeframes.

9. How to Contact Us

Kendal Clinic 4 Library Road, Kendal LA9 4QB - 01539 332334 - [email protected]

Garstang Clinic Nicksons Yard, Park Hill Road, Garstang PR3 1EL - 01995 602553 - [email protected]

10. Policy Updates We may update this Privacy Policy periodically to reflect changes in law, regulation, or business practices. Updates will be published on this page with a revised Effective Date.